Twenty years in design, helping companies be more effective, not just by solving their visual problems, but also by helping them focus on what they do best.
BIT
,
Brand + Product + Web
,
2025
I was responsible for the creation of two brands: Smashtoshi, a collective of creative disruptors, including artists, researchers, authors, jewellers, historians – and BIT, their inaugural project that would tell the story of Bitcoin’s history through a website and an extremely limited collection of edition luxury books. The first edition was auctioned for 0.44BTC / USD41,000.
COLLECTORS_EDITION.jpg
MAKING_OF.mp4
FIRST_EDITION.jpg
WEBSITE.mp4
EXHIBITION.mp4
BOOKS_AND_STAND.jpg
WEBSITE.jpg
ARTISTS.jpg
RESEARCH.jpg
STAND_DETAIL.jpg
OPEN_EDITION_DETAIL.jpg
BIT
,
Brand + Product + Web
,
2025
I was responsible for the creation of two brands: Smashtoshi, a collective of creative disruptors, including artists, researchers, authors, jewellers, historians – and BIT, their inaugural project that would tell the story of Bitcoin’s history through a website and an extremely limited collection of edition luxury books. The first edition was auctioned for 0.44BTC / USD41,000.
COLLECTORS_EDITION.jpg
MAKING_OF.mp4
FIRST_EDITION.jpg
WEBSITE.mp4
EXHIBITION.mp4
BOOKS_AND_STAND.jpg
WEBSITE.jpg
ARTISTS.jpg
RESEARCH.jpg
STAND_DETAIL.jpg
OPEN_EDITION_DETAIL.jpg
Ray of Hours
,
Brand + Web
,
2025
When someone leaves a senior role at a major fashion brand to launch their own label, they bring something most founders don't – an insider understanding of how the industry actually works. Ray of Hours was built on that knowledge, and the brand needed to reflect it. Rooted in simplicity, presence, and slow fashion values, the challenge was translating a precise ethos into a brand that was visually distinctive, commercially credible, and built to last.
HERO.JPG
CLOTHING-jpg
TEASER.mp4
HERO_VIDEO.jpg
MOBILE.jpg
SHOP.jpg
PACKAGING_DETAIL.jpg
ON_SET_01.jpg
PEPPERS_GHOST_SETUP.jpg
BEHIND_THE_SCENES.jpg
Ray of Hours
,
Brand + Web
,
2025
When someone leaves a senior role at a major fashion brand to launch their own label, they bring something most founders don't – an insider understanding of how the industry actually works. Ray of Hours was built on that knowledge, and the brand needed to reflect it. Rooted in simplicity, presence, and slow fashion values, the challenge was translating a precise ethos into a brand that was visually distinctive, commercially credible, and built to last.
HERO.JPG
CLOTHING-jpg
TEASER.mp4
HERO_VIDEO.jpg
MOBILE.jpg
SHOP.jpg
PACKAGING_DETAIL.jpg
ON_SET_01.jpg
PEPPERS_GHOST_SETUP.jpg
BEHIND_THE_SCENES.jpg
Toast Electric
,
Brand + Web
,
2022
Toast Electric was entering one of New Zealand’s most established markets as a new challenger: a not-for-profit taking on commercial energy retailers with a social mission. Following workshops with stakeholders I named and designed a new brand that people would actively choose, built on the warm fuzzies one gets when helping other people. An outcome that Toast enables.
WEBSITE.jpg
HOMEPAGE.mp4
POSTERS.jpg
SOCIAL_MEDIA_jpg
BRAND_GUIDES.jpg
WEBPAGES.jpg
GRADIENT.jpg
Toast Electric
,
Brand + Web
,
2022
Toast Electric was entering one of New Zealand’s most established markets as a new challenger: a not-for-profit taking on commercial energy retailers with a social mission. Following workshops with stakeholders I named and designed a new brand that people would actively choose, built on the warm fuzzies one gets when helping other people. An outcome that Toast enables.
WEBSITE.jpg
HOMEPAGE.mp4
POSTERS.jpg
SOCIAL_MEDIA_jpg
BRAND_GUIDES.jpg
WEBPAGES.jpg
GRADIENT.jpg
Mudface
,
Brand
,
2024
A pre-launch skincare startup for a founder who needed investor-grade visuals and brand assets to take to external funding conversations. I designed the full brand identity, packaging, 3D visuals, and art directed their brand positioning video, giving the founder the credibility to take their idea to the next level.
MUDFACE_LOGO.jpg
BRAND_STORY.mp4
MATERIALS.jpg
WEBSITE.jpg
FLOWER.jpg
MATERIALS_2.jpg
PRODUCT_RANGE.jpg
STILL_FRAME.jpg
Mudface
,
Brand
,
2024
A pre-launch skincare startup for a founder who needed investor-grade visuals and brand assets to take to external funding conversations. I designed the full brand identity, packaging, 3D visuals, and art directed their brand positioning video, giving the founder the credibility to take their idea to the next level.
MUDFACE_LOGO.jpg
BRAND_STORY.mp4
MATERIALS.jpg
WEBSITE.jpg
FLOWER.jpg
MATERIALS_2.jpg
PRODUCT_RANGE.jpg
STILL_FRAME.jpg
SubBase
,
Brand + Web
,
2024
SubBase is a construction procurement platform that was growing in capability but their brand and website was still early-stage, basic, and no longer able to communicate what the product actually did or why it mattered to their audience. The complexity of the product had outpaced the clarity of the communication. I built on their existing brand, developing audience-specific messaging, feature illustrations, custom interfaces, motion graphics, and a new website designed to make a sophisticated product immediately understandable to the people who needed to buy it.
SUBBASE_LOGO.mp4
HERO.jpg
WEBSITE.mp4
BRAND_GUIDES.jpg
WEB_PAGES.jpg
ILLUSTRATION.jpg
SOCIAL_MEDIA.jpg
ILLUSTRATION.jpg
SubBase
,
Brand + Web
,
2024
SubBase is a construction procurement platform that was growing in capability but their brand and website was still early-stage, basic, and no longer able to communicate what the product actually did or why it mattered to their audience. The complexity of the product had outpaced the clarity of the communication. I built on their existing brand, developing audience-specific messaging, feature illustrations, custom interfaces, motion graphics, and a new website designed to make a sophisticated product immediately understandable to the people who needed to buy it.
SUBBASE_LOGO.mp4
HERO.jpg
WEBSITE.mp4
BRAND_GUIDES.jpg
WEB_PAGES.jpg
ILLUSTRATION.jpg
SOCIAL_MEDIA.jpg
ILLUSTRATION.jpg